Every feature, one page
For growth teams who want the whole funnel, not another tab.
Six things Kovra does well, and a straight look at how it keeps your data safe and your syncs honest. Each one comes with the screen you'll actually be staring at.
One funnel that spans database, billing and ads
Most funnels stop where one tool's data ends. Kovra stitches a step from Postgres to a step from Stripe to a click from Google Ads, so “visited” and “paid” finally live on the same line. Conversion rates between every pair of steps update the moment you reorder anything.
Where it fits
Monday: rebuild last quarter's signup funnel with the new invite step in it. Ten minutes, no ticket to engineering.
Drop-off alerts that say what happened, not just that it did
Kovra compares every step with its own last four weeks, so a normal Tuesday doesn't set off a siren. When a step really slips, you get one sentence: which step, how many people, how far it moved, and where they went next.
Where it fits
Ship a pricing change on Thursday. By Friday morning Slack tells you whether the billing page started leaking.
Reports that show up before the meeting does
Pick a funnel, a day and a destination. Kovra renders a PDF, posts a summary to Slack, or both. Every run is logged, so you can see exactly what went out and to whom.
Daily
A short pulse for launch weeks: yesterday's visits, paid starts and the one step that moved most.
07:30Weekly
The Monday digest. Funnel, deltas against the prior four weeks, plus the plain-English drop-off summary.
MonMonthly
A tidy PDF for finance and the board, with white-label branding on the Atlas plan.
1stCohorts, so “did it work?” has an answer
Group people by sign-up week, plan, or the channel that brought them, then see how each group moves through the funnel and sticks around. Spot the week where something changed without digging through exports.
Where it fits
After a pricing test: compare the week before and the week after, split by plan, and see whether paid starts actually moved.
Connectors you set up between two sips of coffee
Postgres, Stripe, HubSpot and Google Ads are built in, read-only, and authorized in a few clicks. Need something else in the loop? Zapier and a webhook can carry events from the rest of your stack.
Where it fits
Day one: connect Postgres and Stripe, and the funnel backfills 30 days before the kettle clicks off.
07 · Security
Read-only by default, because your database isn't ours to touch
Kovra asks for the least it needs, shows you what it can see, and lets you pull the plug on any connection in a click.
Read-only connectors
Postgres, Stripe, HubSpot and Google Ads are authorized with read access. Kovra never writes back to your systems.
Encrypted, in transit and at rest
Connections use TLS, and stored credentials and synced data are encrypted at rest.
Role-based access
On Atlas, set who can edit funnels, who can only view, and who sees filtered rows. Changes show up in the access list immediately.
Links you can revoke
Every shared dashboard link can be turned off in one click. Row filters stay attached to the person, not the link.
08 · Reliability
When a sync hiccups, you'll hear it from us first
Numbers you can't trust are worse than no numbers. Kovra shows its work: when each source last synced, what failed, and what it's doing about it.
Plain-language errors
“Token expired Nov 6, reconnect” beats a status code every time.
Automatic retries
Failed deliveries to Slack are retried, and the run history notes it.
Found the feature you needed? Grab the plan that has it.
Compare plansReady when you are
Plug it in and watch the leak show itself.
Every plan includes the funnel builder and connectors. Alerts, longer history and white-label reports unlock as you move up, and $0 is a perfectly good place to start.